Puppy

Puppy

Spaniel Puppy – Virtual Pet Cute CG pet required After we won the contract to recreate the Duracell Bunny in CGI we quickly realised that we needed to take our fur rendering technology to the next level. The problem was that we would need to turn around the animation in a matter of weeks, but we wouldn’t get the bunny design assets for a month after the project started. Want to see some puppies? In order to minimise our risk for our client, we decided the best solution was to create a cute spaniel puppy whilst we waited for the bunny, this way we could test our fur pipeline from start to finish and have it all ready to fire on all cylinders once the Duracell assets were ready. Bigman – bespoke puppy grooming salon! Matching the type of curly hair that a real spaniel has was very challenging, as all the different bits of the pup have different colours and different types of clumping or curliness. We had to create a new ‘groom’ department to handle the work and upgrade to new fur software that could hand realistic simulation of the fur’s gravity and inertia.   Data overload! Another problem we faced was rendering thousands of frames of animation, each with thousands of hairs  and millions of rays of light bouncing around them. We will spare you the geeky details but to summarise we had to perform some clever technical tricks in the rendering pipeline in order to optimise the amount of data we had to deal with. A well disciplined pup Everyone was thrilled with the adorable cute...
TIPPS Ear Plugs

TIPPS Ear Plugs

TIPPS Ear Plugs Product demonstration video 3D instructional video Marlborough Communications came to us with a very typical issue, they were struggling to get users of their high end tactical ear protection plugs to read the instructions properly. The answer, of course, was an engaging video that could explain the method in an elegant and visual way in a fraction of the time, all the user would need to do is press play! Detailed animatic Our first step was to arrange the old instruction manual in a rough, animated form. This way we could start tweaking the text and setting the timings for different elements, whilst our 3D modellers were busy working to develop all of the 3D content. Working with CAD files Even though the actual product hadn’t been manufactured yet, we were easily able to create a 3D visualisation using Marlborough’s Computer Aided Design (CAD) files from the prototype stage. Using these allowed us to produce extremely accurate models very quickly. A simplified visual style We wanted to ensure that the focus of our animation was on how to correctly use the product, and so we decided to adopt a simplistic white style for all the human elements. This meant that there would be no visual distractions from the message we wanted to portray to the audience. We carefully set the camera focus on the ear plugs so that less important areas were defocused, helping to direct the viewers attention to exactly what they needed to know. Similar Projects NSS Faith Schools May 25, 2018 Puppy May 26, 2017 TIPPS Ear Plugs April 20, 2016 Brugal Rum April 6, 2016 Talk to a Doctor...
Brugal Rum

Brugal Rum

Brugal Papá Andrés Rum 3D Animated Product Visualisation Brugal Papá Andrés 2015 – Making Of Film from Edrington on Vimeo. Product launch video Last year we had the opportunity to work with Edinburgh based agency Guy & Co on a very unique project. Brugal rum were launching the second edition of their exclusive Papá Andrés rum at a series of upmarket locations, the only problem was that the packaging hadn’t gone into production yet. So they came to us to create a 3D product visualisation video that could be used to promote the release. A legendary collaboration The esteemed Spanish designer, Javier Mariscal, was behind the design of the floral pattern adorning the crystal decanter and packaging, which was inspired by the colours of the Dominican Republic. Our mission was to showcase his designs and the beautifully decorated product in the best possible light. Storytelling with light Our idea was to tease the audience, casting light over the product as our camera panned across it to slowly reveal intricate design details. As lighting was a such an intrinsic element of the project, we incorporated lighting in our designs as early on as the storyboarding stage to ensure everything was planned out before animation began. Crystal method Not only are crystal and glass notoriously hard to visualise digitally but they are also difficult to light well because they’re transparent. We overcame these challenges by using a dark background with the light source coming from behind the bottle. This technique created a dramatic silhouette showcasing the bottle perfectly. Complimentary colours The Latin inspired bottle and packaging had a lively and vibrant feel, which we...
Smart For Two

Smart For Two

Smart For Two Photo realistic CGI vehicle Mixed media We often have clients who come to us wanting a digital object inserted into a real world environment. With the use of CGI we can create photo realistic products that can be placed seamlessly into any photograph. This Smart For Two image we created is an excellent example of this. Reaping the benefits Using CGI to create a car may seem more complicated than traditional methods but it is a great way to enhance photographs and has so many benefits. Faster – photographing this scene would have involved a huge amount of preparation, including obtaining the permission required and organising a crew. Cheaper – where large physical objects are involved CGI has a great advantage and so the costs of creating work are much less. Flexible – as we have no constraints we can create anything digitally and are able to control and alter every detail of an image. Creating the illusion Lighting is key to make these images look as natural as possible. We took to Brighton beach to get the background shots for this project. Whilst there we also took the image shown here, which was able to capture a 360 of the environment. We were then able to replicate the information we had about the lighting using computer software. This meant that the digital car looked natural in the background because the lighting was identical and not guessed. Finishing touches Once the CGI car had been modeled we could insert it into the background image, adding highlights and shadows and finally a touch of Photoshop wizardry to finish the image...
Bacardi

Bacardi

Bacardi Magical product animation Bar advertisements We were contacted by Mind Orchard to help them with a project for Bacardi. They needed us to produce 9 animated adverts for Bacardi cocktails that could be shown on large HD screens in their bars to encourage sales. Fantasia The concept for our work was to bring to life all the ingredients of each cocktail. We wanted to pay homage to the 1940 Disney animation classic Fantasia from which we took inspiration for how we could accurately simulate human movements in the inanimate objects and how we would make them interact with each other. Visual planning The creative process for this project was open and collaborative, and because of this the progression of our work was extremely smooth. We created rough animations for each cocktail advert, which meant that everyone could previsualise what the final videos would actually look like and allowed the team at Bacardi to amend or add any elements they desired. Natural challenges Realistic looking glass and liquids are very hard to create and light using CGI, we needed to use advanced techniques to bring these complex elements to life. The key to portraying appealing looking fruity cocktails was in the details such the translucency and the tiny condensation droplets on the glasses. Similar Projects NSS Faith Schools May 25, 2018 Puppy May 26, 2017 TIPPS Ear Plugs April 20, 2016 Brugal Rum April 6, 2016 Talk to a Doctor April 5, 2016 Aqua Card March 14, 2016 IRIS Explainer December 3, 2015 MONK DBG September 15, 2015 Truchet August 11, 2015 Smart For Two August 6, 2015 Skillsoft July 15, 2015 MGM Advantage July 12, 2015 Systagenix July 11, 2015 Bacardi July...