by tompainter | Sep 13, 2022 |
Circle Health 3D ‘MTV’ Dance Animation for the TikTok Era Bring the energy! The lovely folks over at TMP worldwide came to us with an amazing brief, to create a bold and exciting promo video to help recruit experienced theatre staff into Circle Health’s hospitals. To get a rep Specifically, Circle wanted the campaign to stand out in a very ambitious way from the standard healthcare fare, which lacked the pizazz they were looking for. They wanted to build a reputation for high standards and a dynamic, modern culture. “Don’t try and make me cry. I’m sick of that John Lewis Christmas film tone that seems to have infected every film in this industry. I want this to be cool.” David Cooper Chief People Officer Circle Health Group The Strategy Bring the fun! The idea was to use movement, colour and character design to embody Circle’s brand values into a dance animation that would to energise and inspire potential recruits. Get your freak on! Al Wotton, head of creative at TMPW, had the genius idea of styling these videos like the classic 90’s MTV hiphop videos by Hype Williams – that was all he had to say, we were ON IT! The cinematographers party We knew to do this successfully, the elements we would need would be… > Some nice character design > Dance choreography with the energy of a TikTok / MTV dance video. > Great costumes > Cool lighting > Funky camera moves/angles and the obligatory VX1000 Mk1 fish eye lens of the era To integrate all of these elements together in a holistic manner, we’d...
by tompainter | May 25, 2018 |
National Secular Society Faith Schools Highlighting the issues Having already made the National Secular Society’s 150th anniversary video in 2017, the organisation approached this year to make an animation about faith schools. The purpose was to highlight the issues of faiths schools and how they impact their communities. The National Secular Society want to make clear the amount of discrimination inherent in the faith schools system. Getting personal The topic of faith schools is a very human story about an issue that people feel very passionate about. With this being the case, rather than using computer software such as photoshop or illustrator to create the assets, we approached this in a more human way. We hand drew the characters, buildings, school signs and all the other assets needed for the animation. This method allowed us to create charming imperfections in the art work that computers would lack. The result Everyone involved was really pleased with the result, a dynamic and educational video that explains the issues that are ingrained within the faith school system with a warm, hand drawn aesthetic that complements the important story being told. Similar Projects Circle Health TMPW AAbot Augmented Reality Buhler Sorting Machine Explainer BBC Doodlebugs NSS Faith Schools Sony Eyepet Augmented Reality The World in Your Hands mCommerce TIPPS Ear Plugs Brugal Rum Talk to a Doctor Aqua Card Duracell Professional IRIS Explainer MONK DBG Truchet Skillsoft Systagenix Bacardi NCP Animated Customer Journey Blackberry Bertie’s Blanket Action Man NCP Nuance Pixar Euro Pixels Vodafone Freebee Gadget Buddy Flex Pollock Pixar Render Farm Decca Records LV= Mazda Qatargas Honda NCP Christmas 2012 MotorStorm Verizon Ninjas Capital FM Virgin Trains...
by tompainter | May 6, 2016 |
The World in Your Hands Stop motion style animation Corporate communications For this project, the brief outlined the need for a short video that combined live action footage and CGI, to promote international banking services. He’s got the whole world To help get across the script in a visual and engaging way the video would star Steve, holding the Earth in his hands, to show just how small the world can feel thanks to modern banking. A mix of old and new We wanted to develop our CGI in a visually engaging style but there were a number of things to consider, we needed to ensure that the important message wasn’t lost in the visuals and that the style worked well. It was agreed that there should be a handmade charm to the campaign with a stop motion style, but our schedule was extremely tight. To combat this we used a combination of traditional techniques and modern CGI to achieve our desired look, this gave us the flexibility to incorporate the best of both techniques in a short space of time. Hand painted props To give our computer generated earth a quirky handmade look, we carefully studied how hand painted wooden props look. Inspired by this we incorporated these ideas in our design, striking a nice balance between clean, simple design and a quirky artisan look. Talk to the gaffer On set we used a real basketball painted blue as a placeholder for our CGI world, which meant all we would need to do in post production is swap the ball for our digital earth. Catching polygons! The last shot...
by tompainter | Jul 15, 2015 |
Skillsoft Sales explainer video Visual communication Skillsoft needed our help to create a promotional motion graphic that would help explain to potential customers what they were able to offer in order to improve learning and development programs. Explain yourself This video is an excellent example of just one of the styles we are able to use to bring informative content to life and create effective explainer videos. These videos are a great tool for visual learning, the clean and simple style has no unnecessary or distracting details which allows for a clear communication of the overall message. Similar Projects Circle Health September 13, 2022 TMPW AAbot Augmented Reality December 3, 2019 BBC Doodlebugs July 2, 2018 NSS Faith Schools May 25, 2018 Sony Eyepet Augmented Reality May 30, 2017 The World in Your Hands May 6, 2016 mCommerce May 5, 2016 TIPPS Ear Plugs April 20, 2016 Brugal Rum April 6, 2016 Talk to a Doctor April 5, 2016 Aqua Card March 14, 2016 Duracell Professional February 4, 2016 IRIS Explainer December 3, 2015 MONK DBG September 15, 2015 Truchet August 11, 2015 Skillsoft July 15, 2015 Systagenix July 11, 2015 Bacardi July 5, 2015 NCP Animated Customer Journey July 3, 2015 Blackberry July 1, 2015 Bertie’s Blanket June 29, 2015 Action Man June 24, 2015 NCP June 22, 2015 Nuance June 21, 2015 Pixar Euro Pixels June 20, 2015 Vodafone Freebee June 18, 2015 Gadget Buddy June 18, 2015 Flex June 11, 2015 Pollock June 10, 2015 Pixar Render Farm June 8, 2015 Decca Records June 4, 2015 LV= May 11, 2015 Mazda May 7, 2015 Qatargas May 5, 2015 Honda May...
by tompainter | Jul 1, 2015 |
Blackberry Music event animation Striking motion graphics In 2012 Capital FM’s star packed winter concert, the Jingle Bell Ball, was sponsored by Blackberry. They needed us to create some eye catching, promotional animations that could be played on big screens during the sold out concert at London’s O2 Arena. A young audience As the concert is family friendly, a huge portion of the audience are young teenagers and so it was important that our visuals were targeted at this market. Including all the important elements of the Capital FM and Blackberry brands we made sure our animations were appealing with a flashy, blingy style. Similar Projects Circle Health September 13, 2022 TMPW AAbot Augmented Reality December 3, 2019 BBC Doodlebugs July 2, 2018 NSS Faith Schools May 25, 2018 The World in Your Hands May 6, 2016 mCommerce May 5, 2016 TIPPS Ear Plugs April 20, 2016 Brugal Rum April 6, 2016 Talk to a Doctor April 5, 2016 Aqua Card March 14, 2016 Duracell Professional February 4, 2016 IRIS Explainer December 3, 2015 MONK DBG September 15, 2015 Skillsoft July 15, 2015 Systagenix July 11, 2015 Bacardi July 5, 2015 NCP Animated Customer Journey July 3, 2015 Blackberry July 1, 2015 Bertie’s Blanket June 29, 2015 Action Man June 24, 2015 Nuance June 21, 2015 Vodafone Freebee June 18, 2015 Decca Records June 4, 2015 Mazda May 7, 2015 Qatargas May 5, 2015 Honda May 2, 2015 MotorStorm May 1, 2015 Verizon Ninjas April 17, 2015 Capital FM April 8, 2015 Virgin Trains It’s a Wonderful Line April 7,...
