by tompainter | Apr 5, 2016 |
Talk to a Doctor 3D brand mascot animation Animated explainer video Stadn, a global online medical service based in London, needed our help to find a way to explain their Talk to a Doctor service in a fast and concise way. They knew they wanted a 3D animation but were unsure on a direction to take it, so it was our job to come up with an engaging way to guide the audience through each aspect of their product. Developing the idea The service is an online medical consultancy aimed at English speakers both at home and abroad who need urgent medical advice or may be unfamiliar with a foreign health system. We decided that the best way to explain the service was to recreate it with 3D characters that showed real life examples of how Talk to a Doctor can be used. Heroes and villains Developing the characters was a key part of this project and we worked closely with Stadn to perfect them. We created the persona of ‘Clive’, he represents the target audience and is the centre of our story. We also designed the doctor character, who embodies the values of the Talk to a Doctor service, and a contrasting ‘bad’ doctor with questionable morals. 3D character design We quickly got started producing a number of appealing design ideas for each character. Minimalism was our main concern in the initial designs, as we wanted to present Talk to a Doctor as a modern, simple and easy to use service without any visual distractions. We developed our designs into a set of matching characters that incorporate the brand colour scheme. Story telling It...
by tompainter | Jul 11, 2015 |
Systagenix Stylised training and marketing videos Expert medical videos Systagenix contacted us with an exciting brief to help them develop a series of animations that would showcase their innovative medical products. 19 videos were needed in total, half would demonstrate the real world application of each product whilst the other half would take it to a microscopic level and show the science behind the products. A sensitive style As we would be animating some very unpleasant wounds, it was important that our work wasn’t too gruesome. We developed a unique 3D style for Systagenix; a very graphic, cartoon style with a crisp and clean look that was in keeping with the brand values. CGI fabric challenge A huge challenge for us during this project was to accurately create the cloth that made up the plasters and bandages used in the videos. The fabric was extremely complex as each required different amounts of tension and involved a number of different layers. Realistic cloth simulation For the scenes where bandages are wrapped around the leg it was important that as the fabric was layered it naturally formed around the leg, like a real bandage would, but we also needed to create tension with the hand pulling from the other side. In order to create the precise look that we wanted it was essential that we used a cloth simulator, which applies scientific information to CGI fabric instructing it to behave realistically. A prestigious accolade This project was featured in the CGI issue of the Creative Review magazine (June 2012 issue). The article praised our approach to the work saying, “Bigman’s work for Systagenix, a market leader in the wound care industry, required them...
