Buhler Sorting Machine Explainer

Buhler Sorting Machine Explainer

Buhler Sorting Machine Explainer Sorting it out We were approached by Buhler to take an existing edit of a fruit and vegetable sorting machine and adapt it. The new animation needed multiple changes. The sorting machine itself was to be amended to remove certain components and add others. The overall colours and hues of the old animation needed to change from colder blues to warmer more autumnal colours. We also needed to create new assets of the food to be sorted; various types of nuts, corn and bones. Problems…. The major issue with this animation was the rendering. We had huge amounts of complex mechanical rendering to produce in a very short space of time. We turned to cloud based rendering for the solution. Online rendering services allowed us to render out huge amounts of animation in an impressively short amount of time. …solutions This process has solved so many problems Bigman was facing in terms of rendering. It allows us as a business to take on huge amounts of complex animation. We now know that we would be able to deliver even if the deadline was quite tight. Let’s go nuts! The end result was an animation that blended seamlessly from old to new. Buhler were very happy and asked us to edit and adjust another animation for them. Not only did we end up with a great looking, very technical animation, we also tried, tested and succeeded in a new rendering process that will be a huge advantage to Bigman as a company moving forward. Similar Projects Buhler Sorting Machine Explainer NSS Faith Schools Puppy TIPPS Ear...
NSS Faith Schools

NSS Faith Schools

National Secular Society Faith Schools Highlighting the issues Having already made the National Secular Society’s 150th anniversary video in 2017, the organisation approached this year to make an animation about faith schools. The purpose was to highlight the issues of faiths schools and how they impact their communities. The National Secular Society want to make clear the amount of discrimination inherent in the faith schools system. Getting personal The topic of faith schools is a very human story about an issue that people feel very passionate about. With this being the case, rather than using computer software such as photoshop or illustrator to create the assets, we approached this in a more human way. We hand drew the characters, buildings, school signs and all the other assets needed for the animation. This method allowed us to create charming imperfections in the art work that computers would lack. The result Everyone involved was really pleased with the result, a dynamic and educational video that explains the issues that are ingrained within the faith school system with a warm, hand drawn aesthetic that complements the important story being told. Similar Projects Buhler Sorting Machine Explainer BBC Doodlebugs NSS Faith Schools Sony Eyepet Augmented Reality TIPPS Ear Plugs Brugal Rum Talk to a Doctor Aqua Card IRIS Explainer MONK DBG Truchet Skillsoft Systagenix Bacardi NCP Animated Customer Journey Blackberry Bertie’s Blanket Action Man NCP Nuance Pixar Euro Pixels Vodafone Freebee Gadget Buddy Flex Pollock Pixar Render Farm Decca Records LV= ScottishWidows Mazda Qatargas Honda NCP Christmas 2012 MotorStorm Verizon Ninjas Capital...
TIPPS Ear Plugs

TIPPS Ear Plugs

TIPPS Ear Plugs Product demonstration video 3D instructional video Marlborough Communications came to us with a very typical issue, they were struggling to get users of their high end tactical ear protection plugs to read the instructions properly. The answer, of course, was an engaging video that could explain the method in an elegant and visual way in a fraction of the time, all the user would need to do is press play! Detailed animatic Our first step was to arrange the old instruction manual in a rough, animated form. This way we could start tweaking the text and setting the timings for different elements, whilst our 3D modellers were busy working to develop all of the 3D content. Working with CAD files Even though the actual product hadn’t been manufactured yet, we were easily able to create a 3D visualisation using Marlborough’s Computer Aided Design (CAD) files from the prototype stage. Using these allowed us to produce extremely accurate models very quickly. A simplified visual style We wanted to ensure that the focus of our animation was on how to correctly use the product, and so we decided to adopt a simplistic white style for all the human elements. This meant that there would be no visual distractions from the message we wanted to portray to the audience. We carefully set the camera focus on the ear plugs so that less important areas were defocused, helping to direct the viewers attention to exactly what they needed to know. Similar Projects Buhler Sorting Machine Explainer July 18, 2018 BBC Doodlebugs July 2, 2018 NSS Faith Schools May 25, 2018 Puppy May 26, 2017 TIPPS Ear Plugs...
Talk to a Doctor

Talk to a Doctor

Talk to a Doctor 3D brand mascot animation Animated explainer video Stadn, a global online medical service based in London, needed our help to find a way to explain their Talk to a Doctor service in a fast and concise way. They knew they wanted a 3D animation but were unsure on a direction to take it, so it was our job to come up with an engaging way to guide the audience through each aspect of their product. Developing the idea The service is an online medical consultancy aimed at English speakers both at home and abroad who need urgent medical advice or may be unfamiliar with a foreign health system. We decided that the best way to explain the service was to recreate it with 3D characters that showed real life examples of how Talk to a Doctor can be used. Heroes and villains Developing the characters was a key part of this project and we worked closely with Stadn to perfect them. We created the persona of ‘Clive’, he represents the target audience and is the centre of our story. We also designed the doctor character,  who embodies the values of the Talk to a Doctor service, and a contrasting ‘bad’ doctor with questionable morals. 3D character design We quickly got started producing a number of appealing design ideas for each character. Minimalism was our main concern in the initial designs, as we wanted to present Talk to a Doctor as a modern, simple and easy to use service without any visual distractions. We developed our designs into a set of matching characters that incorporate the brand colour scheme. Story telling It...
IRIS Explainer

IRIS Explainer

IRIS Explainer Video Mixed media animated explainer A taxing issue IRIS, one of the UK’s leading providers for business accountancy software, came to us with a brief to create an explainer video that incorporated both live action and 2D animation. The video would need to clearly explain how to use their accountancy software in an engaging way. Planning the shoot It was more important than ever that we produced a highly detailed storyboard for this project, as not only would we be creating animated scenes but we would also be undertaking a live action shoot. This meant that not only did we need to know exactly what we would be producing digitally but also details about each shot we would be filming. Visually engaging One of our biggest problems in the planning process was how we would actually be able to visually explain each concept of the IRIS software. We found that metaphors, for example a tape measure representing a tailored service, really helped to make the concepts more understandable to the viewer. Animation meets live action We believe that animation and live action compliment each other perfectly. Our expertise in lighting came in extremely handy when it came to shooting the footage as it was crucial that the lighting on the day was exactly right, especially whilst filming IRIS’ product director, Steve Cox. Branded results The finished video professionally showcases the IRIS brand, using actual footage of the company enhanced by our 2D animation. We also incorporated the brand’s colours, which resulted in a clear,  bespoke and engaging explainer video. Similar Projects Buhler Sorting Machine Explainer July 18, 2018 BBC Doodlebugs July 2, 2018 NSS Faith Schools May 25, 2018 Sony Eyepet Augmented Reality May...