by tompainter | Sep 15, 2015 |
DBG – The power of data Paper craft puppet animation Christmas animation London branding agency, Monk, turned to us to help them deliver DBG’s Christmas message visually through animation. A magical journey As DBG own several of the world’s largest stock markets we thought it would be fitting if our story was based around the journey of typical stock market data from DBG’s head quarters to a cosy living room environment, where it fills the home with Christmas magic. Let there be light We knew that lighting would play a vital role in the success of this project and so we decided rather than simply doing line art to storyboard this project we would create fully shaded drawings that would use the interplay of light and shadow to tell the story. The hero of our story, the data, would light up everything on its journey. Paper-cut shadow puppets We worked with Monk to develop an original style for the animation. Taking inspiration from ‘Wayang Kulit’ Indonesian shadow puppets, we chose to light everything in silhouette but gave it a modern twist by making it more 3D, as if it were actually made from cut, folded and glued paper. Everyone loved the idea early on, so we knew we were onto a winner. A film noir influence Film noir classics, such as The Third Man, inspired our shot design with a restrained colour palette, maximum contrast and clearly defined silhouettes. Model development We could have modelled everything digitally straight away but knew that if we actually made the paper models we would be able to create more informed work, with the charming design details that would give a warm and authentic...
by tompainter | Jul 15, 2015 |
Skillsoft Sales explainer video Visual communication Skillsoft needed our help to create a promotional motion graphic that would help explain to potential customers what they were able to offer in order to improve learning and development programs. Explain yourself This video is an excellent example of just one of the styles we are able to use to bring informative content to life and create effective explainer videos. These videos are a great tool for visual learning, the clean and simple style has no unnecessary or distracting details which allows for a clear communication of the overall message. Similar Projects Circle Health September 13, 2022 TMPW AAbot Augmented Reality December 3, 2019 BBC Doodlebugs July 2, 2018 NSS Faith Schools May 25, 2018 Sony Eyepet Augmented Reality May 30, 2017 The World in Your Hands May 6, 2016 mCommerce May 5, 2016 TIPPS Ear Plugs April 20, 2016 Brugal Rum April 6, 2016 Talk to a Doctor April 5, 2016 Aqua Card March 14, 2016 Duracell Professional February 4, 2016 IRIS Explainer December 3, 2015 MONK DBG September 15, 2015 Truchet August 11, 2015 Skillsoft July 15, 2015 Systagenix July 11, 2015 Bacardi July 5, 2015 NCP Animated Customer Journey July 3, 2015 Blackberry July 1, 2015 Bertie’s Blanket June 29, 2015 Action Man June 24, 2015 NCP June 22, 2015 Nuance June 21, 2015 Pixar Euro Pixels June 20, 2015 Vodafone Freebee June 18, 2015 Gadget Buddy June 18, 2015 Flex June 11, 2015 Pollock June 10, 2015 Pixar Render Farm June 8, 2015 Decca Records June 4, 2015 LV= May 11, 2015 Mazda May 7, 2015 Qatargas May 5, 2015 Honda May...
by tompainter | Jul 12, 2015 |
MGM Advantage Creative character design Quirky marketing campaign Bigman were contacted by the Brighton based advertisement and design agency, Killer Creative. They were working with MGM Advantage on an idea for a space themed marketing campaign and needed our help to add a touch of playfulness to the project. Artistic inspiration In order to achieve the fun look MGM Advantage wanted in the image series we were producing, we explored a number of different creative styles that could be used. It was decided that the perfect style for our work would be a charming plasticine look, which would give our characters a unique appearance and form the basis of a great lighthearted campaign. Paper planning We knew that before beginning the hard task of rendering 3D plasticine images we would need to have a thorough plan. The best way for us to do this was by creating very detailed pencil drawings of each plasticine element. This allowed us to explore and develop a variety of different ideas that we would then transform into a digital image. Charming organic CGI We chose to make the plasticine figures very organic, incorporating all the bumps and finger prints that would have been there if they had actually been modeled, which meant our work had a human touch. Our finished work was a great success, injecting some soul into what could have been another cold computer generated image and creating a completely unique style that will stand out from others. Similar Projects Circle Health September 13, 2022 TMPW AAbot Augmented Reality December 3, 2019 BBC Doodlebugs July 2, 2018 Sony Eyepet Augmented Reality May 30, 2017 Puppy May 26, 2017 Talk...
by tompainter | Jul 3, 2015 |
NCP Customer Journey 3D character explainer video An animated sales brochure NCP, the UK’s leading parking operator, needed a clear and concise way to showcase the new technologies that were being implemented in their new car parks. They worked with us to create an explainer video that follows the journey of an NCP customer from start to finish, visually demonstrating each new feature step by step. Back to the storyboard The storyboarding phase is essential when creating CGI and is always the first thing we do when working on animation projects before beginning 3D modelling. We incorporate a high level of detail in our storyboards and often go through many redrafts to ensure that our finished work is to the highest possible standard. Stylistic development We had previously worked with NCP and created a character style that embodied their brand’s visual identity. When creating this animation we developed new elements in the NCP world but were careful to be consistent with the existing ’rounded squares’ design. Character animation At Bigman we pride ourselves on our ability to develop characters for companies that can deliver any information, regardless how dry, in an engaging way that is accessible to an audience. This NCP campaign is an excellent example of this as we told the story with the help of the lead character, Ed, who was based on a typical NCP customer. Similar Projects Circle Health September 13, 2022 TMPW AAbot Augmented Reality December 3, 2019 BBC Doodlebugs July 2, 2018 NSS Faith Schools May 25, 2018 Sony Eyepet Augmented Reality May 30, 2017 Puppy May 26, 2017 The World in Your Hands May 6, 2016 mCommerce May 5, 2016 TIPPS Ear Plugs April 20, 2016 Brugal Rum April 6,...
by tompainter | Jul 1, 2015 |
Blackberry Music event animation Striking motion graphics In 2012 Capital FM’s star packed winter concert, the Jingle Bell Ball, was sponsored by Blackberry. They needed us to create some eye catching, promotional animations that could be played on big screens during the sold out concert at London’s O2 Arena. A young audience As the concert is family friendly, a huge portion of the audience are young teenagers and so it was important that our visuals were targeted at this market. Including all the important elements of the Capital FM and Blackberry brands we made sure our animations were appealing with a flashy, blingy style. Similar Projects Circle Health September 13, 2022 TMPW AAbot Augmented Reality December 3, 2019 BBC Doodlebugs July 2, 2018 NSS Faith Schools May 25, 2018 The World in Your Hands May 6, 2016 mCommerce May 5, 2016 TIPPS Ear Plugs April 20, 2016 Brugal Rum April 6, 2016 Talk to a Doctor April 5, 2016 Aqua Card March 14, 2016 Duracell Professional February 4, 2016 IRIS Explainer December 3, 2015 MONK DBG September 15, 2015 Skillsoft July 15, 2015 Systagenix July 11, 2015 Bacardi July 5, 2015 NCP Animated Customer Journey July 3, 2015 Blackberry July 1, 2015 Bertie’s Blanket June 29, 2015 Action Man June 24, 2015 Nuance June 21, 2015 Vodafone Freebee June 18, 2015 Decca Records June 4, 2015 Mazda May 7, 2015 Qatargas May 5, 2015 Honda May 2, 2015 MotorStorm May 1, 2015 Verizon Ninjas April 17, 2015 Capital FM April 8, 2015 Virgin Trains It’s a Wonderful Line April 7,...
