Aqua Card

Aqua Card

Aqua Card 3D animated TV advertisement TV ad production required We were approached by London marketing agency WPN chameleon with an exciting opportunity to work with them on a new advertising campaign for Aqua Card. They wanted a 30 second animated TV commercial that would be broadcast nationwide during daytime television. Hooking them in! Our main goal for this project was to help Aqua stand out in a competitive marketplace and so it was decided that a great way to achieve that was to use a quirky and retro inspired video game theme. With a 3D cartoon style and engaging narrative we would be able to grab the audience’s attention and deliver the message in an entertaining way. Feeling the frustration We felt that a fast and jerky pace would give our work the classic computer game quality we wanted. It also suited the hook animation, giving it a style that is reminiscent of fairground crane machines. This really helped to drive home the selling points within the ad. Balancing the scales During production we found that one of the trickiest things was achieving a delicate balance between realism and cartoon. We needed to create a genuine depiction of the Aqua Card itself whilst using a more stylised cartoony approach on other elements of the animation. It was critical that everything sat together well in the same environment too so we had a lot of balancing to do. Murky waters It was essential that the background water had a natural look that represented the depth of the sea, which we found was quite hard to achieve. We went through...
IRIS Explainer

IRIS Explainer

IRIS Explainer Video Mixed media animated explainer A taxing issue IRIS, one of the UK’s leading providers for business accountancy software, came to us with a brief to create an explainer video that incorporated both live action and 2D animation. The video would need to clearly explain how to use their accountancy software in an engaging way. Planning the shoot It was more important than ever that we produced a highly detailed storyboard for this project, as not only would we be creating animated scenes but we would also be undertaking a live action shoot. This meant that not only did we need to know exactly what we would be producing digitally but also details about each shot we would be filming. Visually engaging One of our biggest problems in the planning process was how we would actually be able to visually explain each concept of the IRIS software. We found that metaphors, for example a tape measure representing a tailored service, really helped to make the concepts more understandable to the viewer. Animation meets live action We believe that animation and live action compliment each other perfectly. Our expertise in lighting came in extremely handy when it came to shooting the footage as it was crucial that the lighting on the day was exactly right, especially whilst filming IRIS’ product director, Steve Cox. Branded results The finished video professionally showcases the IRIS brand, using actual footage of the company enhanced by our 2D animation. We also incorporated the brand’s colours, which resulted in a clear,  bespoke and engaging explainer video. Similar Projects NSS Faith Schools May 25, 2018 TIPPS Ear Plugs April 20, 2016 Brugal Rum April 6, 2016 Talk to a Doctor April 5,...
MONK DBG

MONK DBG

DBG – The power of data Paper craft puppet animation Christmas animation London branding agency, Monk, turned to us to help them deliver DBG’s Christmas message visually through animation. A magical journey As DBG own several of the world’s largest stock markets we thought it would be fitting if our story was based around the journey of typical stock market data from DBG’s head quarters to a cosy living room environment, where it fills the home with Christmas magic. Let there be light We knew that lighting would play a vital role in the success of this project and so we decided rather than simply doing line art to storyboard this project we would create fully shaded drawings that would use the interplay of light and shadow to tell the story. The hero of our story, the data, would light up everything on its journey. Paper-cut shadow puppets We worked with Monk to develop an original style for the animation. Taking inspiration from ‘Wayang Kulit’ Indonesian shadow puppets, we chose to light everything in silhouette but gave it a modern twist by making it more 3D, as if it were actually made from cut, folded and glued paper. Everyone loved the idea early on, so we knew we were onto a winner. A film noir influence Film noir classics, such as The Third Man, inspired our shot design with a restrained colour palette, maximum contrast and clearly defined silhouettes. Model development We could have modelled everything digitally straight away but knew that if we actually made the paper models we would be able to create more informed work, with the charming design details that would give a warm and authentic...
Skillsoft

Skillsoft

Skillsoft Sales explainer video Visual communication Skillsoft needed our help to create a promotional motion graphic that would help explain to potential customers what they were able to offer in order to improve learning and development programs. Explain yourself This video is an excellent example of just one of the styles we are able to use to bring informative content to life and create effective explainer videos. These videos are a great tool for visual learning, the clean and simple style has no unnecessary or distracting details which allows for a clear communication of the overall message. Similar Projects NSS Faith Schools May 25, 2018 TIPPS Ear Plugs April 20, 2016 Brugal Rum April 6, 2016 Talk to a Doctor April 5, 2016 Aqua Card March 14, 2016 IRIS Explainer December 3, 2015 MONK DBG September 15, 2015 Truchet August 11, 2015 Skillsoft July 15, 2015 Systagenix July 11, 2015 Bacardi July 5, 2015 NCP Animated Customer Journey July 3, 2015 Blackberry July 1, 2015 Bertie’s Blanket June 29, 2015 Action Man June 24, 2015 NCP June 22, 2015 Nuance June 21, 2015 Pixar Euro Pixels June 20, 2015 Vodafone Freebee June 18, 2015 Gadget Buddy June 18, 2015 Flex June 11, 2015 Pollock June 10, 2015 Pixar Render Farm June 8, 2015 Decca Records June 4, 2015 LV= May 11, 2015 ScottishWidows May 10, 2015 Mazda May 7, 2015 Qatargas May 5, 2015 Honda May 2, 2015 NCP Christmas 2012 May 1, 2015 MotorStorm May 1, 2015 Verizon Ninjas April 17, 2015 Capital FM April 8,...
MGM Advantage

MGM Advantage

MGM Advantage Creative character design Quirky marketing campaign Bigman were contacted by the Brighton based advertisement and design agency, Killer Creative. They were working with MGM Advantage on an idea for a space themed marketing campaign and needed our help to add a touch of playfulness to the project. Artistic inspiration In order to achieve the fun look MGM Advantage wanted in the image series we were producing, we explored a number of different creative styles that could be used. It was decided that the perfect style for our work would be a charming plasticine look, which would give our characters a unique appearance and form the basis of a great lighthearted campaign. Paper planning We knew that before beginning the hard task of rendering 3D plasticine images we would need to have a thorough plan. The best way for us to do this was by creating very detailed pencil drawings of each plasticine element. This allowed us to explore and develop a variety of different ideas that we would then transform into a digital image. Charming organic CGI We chose to make the plasticine figures very organic, incorporating all the bumps and finger prints that would have been there if they had actually been modeled, which meant our work had a human touch. Our finished work was a great success, injecting some soul into what could have been another cold computer generated image and creating a completely unique style that will stand out from others. Similar Projects Puppy May 26, 2017 Talk to a Doctor April 5, 2016 MONK DBG September 15, 2015 Truchet August 11, 2015 Smart For Two August 6, 2015 MGM Advantage July...