Puppy

Puppy

Spaniel Puppy – Virtual Pet Cute CG pet required After we won the contract to recreate the Duracell Bunny in CGI we quickly realised that we needed to take our fur rendering technology to the next level. The problem was that we would need to turn around the animation in a matter of weeks, but we wouldn’t get the bunny design assets for a month after the project started. Want to see some puppies? In order to minimise our risk for our client, we decided the best solution was to create a cute spaniel puppy whilst we waited for the bunny, this way we could test our fur pipeline from start to finish and have it all ready to fire on all cylinders once the Duracell assets were ready. Bigman – bespoke puppy grooming salon! Matching the type of curly hair that a real spaniel has was very challenging, as all the different bits of the pup have different colours and different types of clumping or curliness. We had to create a new ‘groom’ department to handle the work and upgrade to new fur software that could hand realistic simulation of the fur’s gravity and inertia.   Data overload! Another problem we faced was rendering thousands of frames of animation, each with thousands of hairs  and millions of rays of light bouncing around them. We will spare you the geeky details but to summarise we had to perform some clever technical tricks in the rendering pipeline in order to optimise the amount of data we had to deal with. A well disciplined pup Everyone was thrilled with the adorable cute...
Talk to a Doctor

Talk to a Doctor

Talk to a Doctor 3D brand mascot animation Animated explainer video Stadn, a global online medical service based in London, needed our help to find a way to explain their Talk to a Doctor service in a fast and concise way. They knew they wanted a 3D animation but were unsure on a direction to take it, so it was our job to come up with an engaging way to guide the audience through each aspect of their product. Developing the idea The service is an online medical consultancy aimed at English speakers both at home and abroad who need urgent medical advice or may be unfamiliar with a foreign health system. We decided that the best way to explain the service was to recreate it with 3D characters that showed real life examples of how Talk to a Doctor can be used. Heroes and villains Developing the characters was a key part of this project and we worked closely with Stadn to perfect them. We created the persona of ‘Clive’, he represents the target audience and is the centre of our story. We also designed the doctor character,  who embodies the values of the Talk to a Doctor service, and a contrasting ‘bad’ doctor with questionable morals. 3D character design We quickly got started producing a number of appealing design ideas for each character. Minimalism was our main concern in the initial designs, as we wanted to present Talk to a Doctor as a modern, simple and easy to use service without any visual distractions. We developed our designs into a set of matching characters that incorporate the brand colour scheme. Story telling It...
MONK DBG

MONK DBG

DBG – The power of data Paper craft puppet animation Christmas animation London branding agency, Monk, turned to us to help them deliver DBG’s Christmas message visually through animation. A magical journey As DBG own several of the world’s largest stock markets we thought it would be fitting if our story was based around the journey of typical stock market data from DBG’s head quarters to a cosy living room environment, where it fills the home with Christmas magic. Let there be light We knew that lighting would play a vital role in the success of this project and so we decided rather than simply doing line art to storyboard this project we would create fully shaded drawings that would use the interplay of light and shadow to tell the story. The hero of our story, the data, would light up everything on its journey. Paper-cut shadow puppets We worked with Monk to develop an original style for the animation. Taking inspiration from ‘Wayang Kulit’ Indonesian shadow puppets, we chose to light everything in silhouette but gave it a modern twist by making it more 3D, as if it were actually made from cut, folded and glued paper. Everyone loved the idea early on, so we knew we were onto a winner. A film noir influence Film noir classics, such as The Third Man, inspired our shot design with a restrained colour palette, maximum contrast and clearly defined silhouettes. Model development We could have modelled everything digitally straight away but knew that if we actually made the paper models we would be able to create more informed work, with the charming design details that would give a warm and authentic...
MGM Advantage

MGM Advantage

MGM Advantage Creative character design Quirky marketing campaign Bigman were contacted by the Brighton based advertisement and design agency, Killer Creative. They were working with MGM Advantage on an idea for a space themed marketing campaign and needed our help to add a touch of playfulness to the project. Artistic inspiration In order to achieve the fun look MGM Advantage wanted in the image series we were producing, we explored a number of different creative styles that could be used. It was decided that the perfect style for our work would be a charming plasticine look, which would give our characters a unique appearance and form the basis of a great lighthearted campaign. Paper planning We knew that before beginning the hard task of rendering 3D plasticine images we would need to have a thorough plan. The best way for us to do this was by creating very detailed pencil drawings of each plasticine element. This allowed us to explore and develop a variety of different ideas that we would then transform into a digital image. Charming organic CGI We chose to make the plasticine figures very organic, incorporating all the bumps and finger prints that would have been there if they had actually been modeled, which meant our work had a human touch. Our finished work was a great success, injecting some soul into what could have been another cold computer generated image and creating a completely unique style that will stand out from others. Similar Projects Puppy May 26, 2017 Talk to a Doctor April 5, 2016 MONK DBG September 15, 2015 Truchet August 11, 2015 Smart For Two August 6, 2015 MGM Advantage July...
NCP Animated Customer Journey

NCP Animated Customer Journey

NCP Customer Journey 3D character explainer video An animated sales brochure NCP, the UK’s leading parking operator, needed a clear and concise way  to showcase the new technologies that were being implemented in their new car parks. They worked with us to create an explainer video that follows the journey of an NCP customer from start to finish, visually demonstrating each new feature step by step. Back to the storyboard The storyboarding phase is essential when creating CGI and is always the first thing we do when working on animation projects before beginning 3D modelling. We incorporate a high level of detail in our storyboards and often go through many redrafts to ensure that our finished work is to the highest possible standard. Stylistic development We had previously worked with NCP and created a character style that embodied their brand’s visual identity. When creating this animation we developed new elements in the NCP world but were careful to be consistent with the existing ’rounded squares’ design. Character animation At Bigman we pride ourselves on our ability to develop characters for companies that can deliver any information, regardless how dry, in an engaging way that is accessible to an audience. This NCP campaign is an excellent example of this as we told the story with the help of the lead character, Ed, who was based on a typical NCP customer. Similar Projects NSS Faith Schools May 25, 2018 Puppy May 26, 2017 TIPPS Ear Plugs April 20, 2016 Brugal Rum April 6, 2016 Talk to a Doctor April 5, 2016 Aqua Card March 14, 2016 IRIS Explainer December 3, 2015 MONK DBG September 15, 2015 Truchet August 11, 2015 Smart For Two August 6, 2015 Skillsoft July 15,...