Puppy

Puppy

Spaniel Puppy – Virtual Pet Cute CG pet required After we won the contract to recreate the Duracell Bunny in CGI we quickly realised that we needed to take our fur rendering technology to the next level. The problem was that we would need to turn around the animation in a matter of weeks, but we wouldn’t get the bunny design assets for a month after the project started. Want to see some puppies? In order to minimise our risk for our client, we decided the best solution was to create a cute spaniel puppy whilst we waited for the bunny, this way we could test our fur pipeline from start to finish and have it all ready to fire on all cylinders once the Duracell assets were ready. Bigman – bespoke puppy grooming salon! Matching the type of curly hair that a real spaniel has was very challenging, as all the different bits of the pup have different colours and different types of clumping or curliness. We had to create a new ‘groom’ department to handle the work and upgrade to new fur software that could hand realistic simulation of the fur’s gravity and inertia.   Data overload! Another problem we faced was rendering thousands of frames of animation, each with thousands of hairs  and millions of rays of light bouncing around them. We will spare you the geeky details but to summarise we had to perform some clever technical tricks in the rendering pipeline in order to optimise the amount of data we had to deal with. A well disciplined pup Everyone was thrilled with the adorable cute...
TIPPS Ear Plugs

TIPPS Ear Plugs

TIPPS Ear Plugs Product demonstration video 3D instructional video Marlborough Communications came to us with a very typical issue, they were struggling to get users of their high end tactical ear protection plugs to read the instructions properly. The answer, of course, was an engaging video that could explain the method in an elegant and visual way in a fraction of the time, all the user would need to do is press play! Detailed animatic Our first step was to arrange the old instruction manual in a rough, animated form. This way we could start tweaking the text and setting the timings for different elements, whilst our 3D modellers were busy working to develop all of the 3D content. Working with CAD files Even though the actual product hadn’t been manufactured yet, we were easily able to create a 3D visualisation using Marlborough’s Computer Aided Design (CAD) files from the prototype stage. Using these allowed us to produce extremely accurate models very quickly. A simplified visual style We wanted to ensure that the focus of our animation was on how to correctly use the product, and so we decided to adopt a simplistic white style for all the human elements. This meant that there would be no visual distractions from the message we wanted to portray to the audience. We carefully set the camera focus on the ear plugs so that less important areas were defocused, helping to direct the viewers attention to exactly what they needed to know. Similar Projects NSS Faith Schools May 25, 2018 Puppy May 26, 2017 TIPPS Ear Plugs April 20, 2016 Brugal Rum April 6, 2016 Talk to a Doctor...
Brugal Rum

Brugal Rum

Brugal Papá Andrés Rum 3D Animated Product Visualisation Brugal Papá Andrés 2015 – Making Of Film from Edrington on Vimeo. Product launch video Last year we had the opportunity to work with Edinburgh based agency Guy & Co on a very unique project. Brugal rum were launching the second edition of their exclusive Papá Andrés rum at a series of upmarket locations, the only problem was that the packaging hadn’t gone into production yet. So they came to us to create a 3D product visualisation video that could be used to promote the release. A legendary collaboration The esteemed Spanish designer, Javier Mariscal, was behind the design of the floral pattern adorning the crystal decanter and packaging, which was inspired by the colours of the Dominican Republic. Our mission was to showcase his designs and the beautifully decorated product in the best possible light. Storytelling with light Our idea was to tease the audience, casting light over the product as our camera panned across it to slowly reveal intricate design details. As lighting was a such an intrinsic element of the project, we incorporated lighting in our designs as early on as the storyboarding stage to ensure everything was planned out before animation began. Crystal method Not only are crystal and glass notoriously hard to visualise digitally but they are also difficult to light well because they’re transparent. We overcame these challenges by using a dark background with the light source coming from behind the bottle. This technique created a dramatic silhouette showcasing the bottle perfectly. Complimentary colours The Latin inspired bottle and packaging had a lively and vibrant feel, which we...
Talk to a Doctor

Talk to a Doctor

Talk to a Doctor 3D brand mascot animation Animated explainer video Stadn, a global online medical service based in London, needed our help to find a way to explain their Talk to a Doctor service in a fast and concise way. They knew they wanted a 3D animation but were unsure on a direction to take it, so it was our job to come up with an engaging way to guide the audience through each aspect of their product. Developing the idea The service is an online medical consultancy aimed at English speakers both at home and abroad who need urgent medical advice or may be unfamiliar with a foreign health system. We decided that the best way to explain the service was to recreate it with 3D characters that showed real life examples of how Talk to a Doctor can be used. Heroes and villains Developing the characters was a key part of this project and we worked closely with Stadn to perfect them. We created the persona of ‘Clive’, he represents the target audience and is the centre of our story. We also designed the doctor character,  who embodies the values of the Talk to a Doctor service, and a contrasting ‘bad’ doctor with questionable morals. 3D character design We quickly got started producing a number of appealing design ideas for each character. Minimalism was our main concern in the initial designs, as we wanted to present Talk to a Doctor as a modern, simple and easy to use service without any visual distractions. We developed our designs into a set of matching characters that incorporate the brand colour scheme. Story telling It...
Aqua Card

Aqua Card

Aqua Card 3D animated TV advertisement TV ad production required We were approached by London marketing agency WPN chameleon with an exciting opportunity to work with them on a new advertising campaign for Aqua Card. They wanted a 30 second animated TV commercial that would be broadcast nationwide during daytime television. Hooking them in! Our main goal for this project was to help Aqua stand out in a competitive marketplace and so it was decided that a great way to achieve that was to use a quirky and retro inspired video game theme. With a 3D cartoon style and engaging narrative we would be able to grab the audience’s attention and deliver the message in an entertaining way. Feeling the frustration We felt that a fast and jerky pace would give our work the classic computer game quality we wanted. It also suited the hook animation, giving it a style that is reminiscent of fairground crane machines. This really helped to drive home the selling points within the ad. Balancing the scales During production we found that one of the trickiest things was achieving a delicate balance between realism and cartoon. We needed to create a genuine depiction of the Aqua Card itself whilst using a more stylised cartoony approach on other elements of the animation. It was critical that everything sat together well in the same environment too so we had a lot of balancing to do. Murky waters It was essential that the background water had a natural look that represented the depth of the sea, which we found was quite hard to achieve. We went through...