NSS Faith Schools

NSS Faith Schools

National Secular Society Faith Schools Highlighting the issues Having already made the National Secular Society’s 150th anniversary video in 2017, the organisation approached this year to make an animation about faith schools. The purpose was to highlight the issues of faiths schools and how they impact their communities. The National Secular Society want to make clear the amount of discrimination inherent in the faith schools system. Getting personal The topic of faith schools is a very human story about an issue that people feel very passionate about. With this being the case, rather than using computer software such as photoshop or illustrator to create the assets, we approached this in a more human way. We hand drew the characters, buildings, school signs and all the other assets needed for the animation. This method allowed us to create charming imperfections in the art work that computers would lack. The result Everyone involved was really pleased with the result, a dynamic and educational video that explains the issues that are ingrained within the faith school system with a warm, hand drawn aesthetic that complements the important story being told. Similar Projects NSS Faith Schools TIPPS Ear Plugs Brugal Rum Talk to a Doctor Aqua Card IRIS Explainer MONK DBG Truchet Skillsoft Systagenix Bacardi NCP Animated Customer Journey Blackberry Bertie’s Blanket Action Man NCP Nuance Pixar Euro Pixels Vodafone Freebee Gadget Buddy Flex Pollock Pixar Render Farm Decca Records LV= ScottishWidows Mazda Qatargas Honda NCP Christmas 2012 MotorStorm Verizon Ninjas Capital...
Talk to a Doctor

Talk to a Doctor

Talk to a Doctor 3D brand mascot animation Animated explainer video Stadn, a global online medical service based in London, needed our help to find a way to explain their Talk to a Doctor service in a fast and concise way. They knew they wanted a 3D animation but were unsure on a direction to take it, so it was our job to come up with an engaging way to guide the audience through each aspect of their product. Developing the idea The service is an online medical consultancy aimed at English speakers both at home and abroad who need urgent medical advice or may be unfamiliar with a foreign health system. We decided that the best way to explain the service was to recreate it with 3D characters that showed real life examples of how Talk to a Doctor can be used. Heroes and villains Developing the characters was a key part of this project and we worked closely with Stadn to perfect them. We created the persona of ‘Clive’, he represents the target audience and is the centre of our story. We also designed the doctor character,  who embodies the values of the Talk to a Doctor service, and a contrasting ‘bad’ doctor with questionable morals. 3D character design We quickly got started producing a number of appealing design ideas for each character. Minimalism was our main concern in the initial designs, as we wanted to present Talk to a Doctor as a modern, simple and easy to use service without any visual distractions. We developed our designs into a set of matching characters that incorporate the brand colour scheme. Story telling It...
Aqua Card

Aqua Card

Aqua Card 3D animated TV advertisement TV ad production required We were approached by London marketing agency WPN chameleon with an exciting opportunity to work with them on a new advertising campaign for Aqua Card. They wanted a 30 second animated TV commercial that would be broadcast nationwide during daytime television. Hooking them in! Our main goal for this project was to help Aqua stand out in a competitive marketplace and so it was decided that a great way to achieve that was to use a quirky and retro inspired video game theme. With a 3D cartoon style and engaging narrative we would be able to grab the audience’s attention and deliver the message in an entertaining way. Feeling the frustration We felt that a fast and jerky pace would give our work the classic computer game quality we wanted. It also suited the hook animation, giving it a style that is reminiscent of fairground crane machines. This really helped to drive home the selling points within the ad. Balancing the scales During production we found that one of the trickiest things was achieving a delicate balance between realism and cartoon. We needed to create a genuine depiction of the Aqua Card itself whilst using a more stylised cartoony approach on other elements of the animation. It was critical that everything sat together well in the same environment too so we had a lot of balancing to do. Murky waters It was essential that the background water had a natural look that represented the depth of the sea, which we found was quite hard to achieve. We went through...
IRIS Explainer

IRIS Explainer

IRIS Explainer Video Mixed media animated explainer A taxing issue IRIS, one of the UK’s leading providers for business accountancy software, came to us with a brief to create an explainer video that incorporated both live action and 2D animation. The video would need to clearly explain how to use their accountancy software in an engaging way. Planning the shoot It was more important than ever that we produced a highly detailed storyboard for this project, as not only would we be creating animated scenes but we would also be undertaking a live action shoot. This meant that not only did we need to know exactly what we would be producing digitally but also details about each shot we would be filming. Visually engaging One of our biggest problems in the planning process was how we would actually be able to visually explain each concept of the IRIS software. We found that metaphors, for example a tape measure representing a tailored service, really helped to make the concepts more understandable to the viewer. Animation meets live action We believe that animation and live action compliment each other perfectly. Our expertise in lighting came in extremely handy when it came to shooting the footage as it was crucial that the lighting on the day was exactly right, especially whilst filming IRIS’ product director, Steve Cox. Branded results The finished video professionally showcases the IRIS brand, using actual footage of the company enhanced by our 2D animation. We also incorporated the brand’s colours, which resulted in a clear,  bespoke and engaging explainer video. Similar Projects NSS Faith Schools May 25, 2018 TIPPS Ear Plugs April 20, 2016 Brugal Rum April 6, 2016 Talk to a Doctor April 5,...
Truchet

Truchet

Bigman R&D – Truchet Awesome algorithmic artwork The tangram The tangram is an ancient Chinese puzzle where the objective is to arrange 7 geometric shapes to form a specific image such as a bird or a tree. It was brought to the west in the 19th century and became a fashionable overnight sensation. Bigman brand identity At Bigman we solve puzzles every day and we love elegant and bold designs. The tangram combines both of these, so we thought it would be the perfect branding device for our own visual identity. After a few years of producing tangram art by hand, we decided it would be great if we were able to generate these artworks automatically. Get your geek on We coded a custom computer program, that we named Truchet, that was capable of producing one of a kind tangram grids of any size. Coloured grids We got Truchet to a basic level where it was capable of generating randomly coloured patterns that fitted perfectly together. To gain more control over what we were creating we set rules that would generate any colour scheme we liked but still letting the computer do all the hard work. This meant we were able to match specific colour ways from corporate identities or choose harmonious colours automatically using scientific colour theory. We were pretty happy with what we had created. The King Just when we were feeling pretty content we hit upon the idea of using photographs to set the colours of our tangram images, and our new style was born. Branded images We now have the perfect way to quickly and consistently brand images as uniquely ‘Bigman’. We can feed in abstract images for more decorative designs...