by tompainter | Sep 13, 2022 |
Circle Health 3D ‘MTV’ Dance Animation for the TikTok Era Bring the energy! The lovely folks over at TMP worldwide came to us with an amazing brief, to create a bold and exciting promo video to help recruit experienced theatre staff into Circle Health’s hospitals. To get a rep Specifically, Circle wanted the campaign to stand out in a very ambitious way from the standard healthcare fare, which lacked the pizazz they were looking for. They wanted to build a reputation for high standards and a dynamic, modern culture. “Don’t try and make me cry. I’m sick of that John Lewis Christmas film tone that seems to have infected every film in this industry. I want this to be cool.” David Cooper Chief People Officer Circle Health Group The Strategy Bring the fun! The idea was to use movement, colour and character design to embody Circle’s brand values into a dance animation that would to energise and inspire potential recruits. Get your freak on! Al Wotton, head of creative at TMPW, had the genius idea of styling these videos like the classic 90’s MTV hiphop videos by Hype Williams – that was all he had to say, we were ON IT! The cinematographers party We knew to do this successfully, the elements we would need would be… > Some nice character design > Dance choreography with the energy of a TikTok / MTV dance video. > Great costumes > Cool lighting > Funky camera moves/angles and the obligatory VX1000 Mk1 fish eye lens of the era To integrate all of these elements together in a holistic manner, we’d...
by tompainter | May 25, 2018 |
National Secular Society Faith Schools Highlighting the issues Having already made the National Secular Society’s 150th anniversary video in 2017, the organisation approached this year to make an animation about faith schools. The purpose was to highlight the issues of faiths schools and how they impact their communities. The National Secular Society want to make clear the amount of discrimination inherent in the faith schools system. Getting personal The topic of faith schools is a very human story about an issue that people feel very passionate about. With this being the case, rather than using computer software such as photoshop or illustrator to create the assets, we approached this in a more human way. We hand drew the characters, buildings, school signs and all the other assets needed for the animation. This method allowed us to create charming imperfections in the art work that computers would lack. The result Everyone involved was really pleased with the result, a dynamic and educational video that explains the issues that are ingrained within the faith school system with a warm, hand drawn aesthetic that complements the important story being told. Similar Projects Circle Health TMPW AAbot Augmented Reality Buhler Sorting Machine Explainer BBC Doodlebugs NSS Faith Schools Sony Eyepet Augmented Reality The World in Your Hands mCommerce TIPPS Ear Plugs Brugal Rum Talk to a Doctor Aqua Card Duracell Professional IRIS Explainer MONK DBG Truchet Skillsoft Systagenix Bacardi NCP Animated Customer Journey Blackberry Bertie’s Blanket Action Man NCP Nuance Pixar Euro Pixels Vodafone Freebee Gadget Buddy Flex Pollock Pixar Render Farm Decca Records LV= Mazda Qatargas Honda NCP Christmas 2012 MotorStorm Verizon Ninjas Capital FM Virgin Trains...
by tompainter | May 30, 2017 |
Cute Augmented Reality pet required Sony London approached us to create many costumes for their augmented reality Playstation game for kids and families, Eyepet. This game allows the player to interact with a virtual pet in many games and activities and utilises augmented reality to make the pet appear to be in your own home. Walk-in wardrobe When it came to modelling the costumes, the main concern was creating a style that highlighted the cute nature of the character. This included exaggerated button sizes, big stitches etc. We referenced many animation studios and style to achieve our costumes look, such as Pixar, Disney and the Japanese super deformed style, known as Chibi (ちび) in Japanese. Japanese Art Director Masami Kochi worked with us on this project and her guidance in the Chibi style helped us create our cute costumes. The costumes we created covered many themes that kids would enjoy including cowboy, pirate, princess, robot and many more. Good boy! Sony were delighted with our costumes and we created over 30 outfits in the end. This project marked our first foray into augmented reality way back in 2009. Augmented reality has developed by leaps and bounds in the last decade and Bigman are very proud to have been involved in the early stages with Sony Eyepet, a game ahead of it’s time. Similar Projects Circle Health TMPW AAbot Augmented Reality NSS Faith Schools Highland Spring Sony Eyepet Augmented Reality mCommerce Talk to a Doctor Aqua Card IRIS Explainer Truchet Skillsoft Systagenix NCP Animated Customer Journey NCP Pixar Euro Pixels Vodafone Freebee Gadget Buddy Flex Pollock Pixar Render Farm LV=...
by tompainter | Apr 5, 2016 |
Talk to a Doctor 3D brand mascot animation Animated explainer video Stadn, a global online medical service based in London, needed our help to find a way to explain their Talk to a Doctor service in a fast and concise way. They knew they wanted a 3D animation but were unsure on a direction to take it, so it was our job to come up with an engaging way to guide the audience through each aspect of their product. Developing the idea The service is an online medical consultancy aimed at English speakers both at home and abroad who need urgent medical advice or may be unfamiliar with a foreign health system. We decided that the best way to explain the service was to recreate it with 3D characters that showed real life examples of how Talk to a Doctor can be used. Heroes and villains Developing the characters was a key part of this project and we worked closely with Stadn to perfect them. We created the persona of ‘Clive’, he represents the target audience and is the centre of our story. We also designed the doctor character, who embodies the values of the Talk to a Doctor service, and a contrasting ‘bad’ doctor with questionable morals. 3D character design We quickly got started producing a number of appealing design ideas for each character. Minimalism was our main concern in the initial designs, as we wanted to present Talk to a Doctor as a modern, simple and easy to use service without any visual distractions. We developed our designs into a set of matching characters that incorporate the brand colour scheme. Story telling It...
by tompainter | Mar 14, 2016 |
Aqua Card 3D animated TV advertisement TV ad production required We were approached by London marketing agency WPN chameleon with an exciting opportunity to work with them on a new advertising campaign for Aqua Card. They wanted a 30 second animated TV commercial that would be broadcast nationwide during daytime television. Hooking them in! Our main goal for this project was to help Aqua stand out in a competitive marketplace and so it was decided that a great way to achieve that was to use a quirky and retro inspired video game theme. With a 3D cartoon style and engaging narrative we would be able to grab the audience’s attention and deliver the message in an entertaining way. Feeling the frustration We felt that a fast and jerky pace would give our work the classic computer game quality we wanted. It also suited the hook animation, giving it a style that is reminiscent of fairground crane machines. This really helped to drive home the selling points within the ad. Balancing the scales During production we found that one of the trickiest things was achieving a delicate balance between realism and cartoon. We needed to create a genuine depiction of the Aqua Card itself whilst using a more stylised cartoony approach on other elements of the animation. It was critical that everything sat together well in the same environment too so we had a lot of balancing to do. Murky waters It was essential that the background water had a natural look that represented the depth of the sea, which we found was quite hard to achieve. We went through...
