by tompainter | May 5, 2016 |
mCommerce Financial services explainer video CGI advertisement We were approached to help promote a new B2B business mobile app. As well as live action, our client wanted CGI to help explain the concept of the app. An engaging concept The film would show a typical banking customer in their home using the app, demonstrating its features and benefits in a real life situation. We would then need to combine footage of the phone with a high-end 3D animation of a fashion boutique coming out of the screen. We refined these ideas by developing the script into a highly detailed storyboard. Pre-visualisation The complex relationship between the live-action footage and the CGI elements meant that it was critical we locked down all the camera angles and movements before production began and so we created a pre-visualisation to help us with this. Pre-vis allowed us to tweak any aspects of the cinematography, such as lighting design and equipment choices, before any work began and gave us a great feel for how the final video would look. When it came to shooting the video we were able to use the pre-vis as a strict guide, which made the shoot day run very smoothly. Dummy modelmaking A large portion of the project would be done digitally in post production, and it was important to consider this on the day of the shoot. To help us visualise where our CGI elements would be, we created a cardboard version of the shop to act as a placeholder. This really helped us to perfectly frame and set the focus of the shots as if our digital...
by tompainter | Apr 20, 2016 |
TIPPS Ear Plugs Product demonstration video 3D instructional video Marlborough Communications came to us with a very typical issue, they were struggling to get users of their high end tactical ear protection plugs to read the instructions properly. The answer, of course, was an engaging video that could explain the method in an elegant and visual way in a fraction of the time, all the user would need to do is press play! Detailed animatic Our first step was to arrange the old instruction manual in a rough, animated form. This way we could start tweaking the text and setting the timings for different elements, whilst our 3D modellers were busy working to develop all of the 3D content. Working with CAD files Even though the actual product hadn’t been manufactured yet, we were easily able to create a 3D visualisation using Marlborough’s Computer Aided Design (CAD) files from the prototype stage. Using these allowed us to produce extremely accurate models very quickly. A simplified visual style We wanted to ensure that the focus of our animation was on how to correctly use the product, and so we decided to adopt a simplistic white style for all the human elements. This meant that there would be no visual distractions from the message we wanted to portray to the audience. We carefully set the camera focus on the ear plugs so that less important areas were defocused, helping to direct the viewers attention to exactly what they needed to know. Similar Projects Circle Health September 13, 2022 TMPW AAbot Augmented Reality December 3, 2019 Buhler Sorting Machine Explainer July 18, 2018 BBC Doodlebugs July 2, 2018 NSS...
by tompainter | Apr 6, 2016 |
Brugal Papá Andrés Rum 3D Animated Product Visualisation Brugal Papá Andrés 2015 – Making Of Film from Edrington on Vimeo. Product launch video Last year we had the opportunity to work with Edinburgh based agency Guy & Co on a very unique project. Brugal rum were launching the second edition of their exclusive Papá Andrés rum at a series of upmarket locations, the only problem was that the packaging hadn’t gone into production yet. So they came to us to create a 3D product visualisation video that could be used to promote the release. A legendary collaboration The esteemed Spanish designer, Javier Mariscal, was behind the design of the floral pattern adorning the crystal decanter and packaging, which was inspired by the colours of the Dominican Republic. Our mission was to showcase his designs and the beautifully decorated product in the best possible light. Storytelling with light Our idea was to tease the audience, casting light over the product as our camera panned across it to slowly reveal intricate design details. As lighting was a such an intrinsic element of the project, we incorporated lighting in our designs as early on as the storyboarding stage to ensure everything was planned out before animation began. Crystal method Not only are crystal and glass notoriously hard to visualise digitally but they are also difficult to light well because they’re transparent. We overcame these challenges by using a dark background with the light source coming from behind the bottle. This technique created a dramatic silhouette showcasing the bottle perfectly. Complimentary colours The Latin inspired bottle and packaging had a lively and vibrant feel, which we...
by tompainter | Apr 5, 2016 |
Talk to a Doctor 3D brand mascot animation Animated explainer video Stadn, a global online medical service based in London, needed our help to find a way to explain their Talk to a Doctor service in a fast and concise way. They knew they wanted a 3D animation but were unsure on a direction to take it, so it was our job to come up with an engaging way to guide the audience through each aspect of their product. Developing the idea The service is an online medical consultancy aimed at English speakers both at home and abroad who need urgent medical advice or may be unfamiliar with a foreign health system. We decided that the best way to explain the service was to recreate it with 3D characters that showed real life examples of how Talk to a Doctor can be used. Heroes and villains Developing the characters was a key part of this project and we worked closely with Stadn to perfect them. We created the persona of ‘Clive’, he represents the target audience and is the centre of our story. We also designed the doctor character, who embodies the values of the Talk to a Doctor service, and a contrasting ‘bad’ doctor with questionable morals. 3D character design We quickly got started producing a number of appealing design ideas for each character. Minimalism was our main concern in the initial designs, as we wanted to present Talk to a Doctor as a modern, simple and easy to use service without any visual distractions. We developed our designs into a set of matching characters that incorporate the brand colour scheme. Story telling It...
by tompainter | Mar 14, 2016 |
Aqua Card 3D animated TV advertisement TV ad production required We were approached by London marketing agency WPN chameleon with an exciting opportunity to work with them on a new advertising campaign for Aqua Card. They wanted a 30 second animated TV commercial that would be broadcast nationwide during daytime television. Hooking them in! Our main goal for this project was to help Aqua stand out in a competitive marketplace and so it was decided that a great way to achieve that was to use a quirky and retro inspired video game theme. With a 3D cartoon style and engaging narrative we would be able to grab the audience’s attention and deliver the message in an entertaining way. Feeling the frustration We felt that a fast and jerky pace would give our work the classic computer game quality we wanted. It also suited the hook animation, giving it a style that is reminiscent of fairground crane machines. This really helped to drive home the selling points within the ad. Balancing the scales During production we found that one of the trickiest things was achieving a delicate balance between realism and cartoon. We needed to create a genuine depiction of the Aqua Card itself whilst using a more stylised cartoony approach on other elements of the animation. It was critical that everything sat together well in the same environment too so we had a lot of balancing to do. Murky waters It was essential that the background water had a natural look that represented the depth of the sea, which we found was quite hard to achieve. We went through...