Highland Spring

Highland Spring

Highland Spring 360 VR experience Aerial 360 video required Stirling based marketing agency, Denvir got in touch with us with a special request, to create an exciting immersive 360 video experience for Highland Spring that could be played on google cardboard compatible VR devices for an upcoming marketing event as part of the ‘Brave by nature’ TV Campaign The Ochil hills  The idea was to give the audience an experience of flying over the highland spring estate in the ochil hills region of Scotland, mirroring the journey the Highland Spring water would take from the sky and down the hills. The people experiencing the video were expected to be mainly kids and fun loving adults so it needed to be a thrilling ride. Droning on Originally it was proposed that we could film from a paraglider but recent advances in technology meant that a filming from a drone would make the logistics much easier and would offer up many more creative possibilities to tell the story in different ways from a greater range of vantage points and locations. On ya bike! Because of the short deadline and the multiple inaccessible locations we decided to pick a lightweight camera and drone combination that could be carried in a specialised drone rucksack by mountain bike. This allowed us to cover many miles of hills each day. 3D printed all terrain rig  To use a lightweight phantom drone we would need a super lightweight 360 camera, we chose the Samsung gear 360 camera which weighs only 200g and we mounted it to the drone using some custom made 3D printed parts Virtually in...
o2 Home Populus

o2 Home Populus

O2 Home – Award winning 360° degree retail research project VR Point Of Sale (POS) Our client in the market research industry, Populus, came to us with an interesting brief for O2’s retail stores. O2 needed to test an array of options for their point of sale for various products they were demonstrating. They also wanted to explore some of our innovative immersive solutions.   360 video research with Google Cardboard We chose 360 video delivered through Google’s ‘cardboard’ virtual reality viewer as a great way to cheaply deliver a captivating VR experience to over 500 people. Google cardboard VR headsets utilise the users existing smartphone to make VR possible for as little as $1.50 per user for bulk deployments. The benefits of researching in VR Testing in crowded retail environments can be complicated, and custom built research environments can be costly to run. With VR we can scale up to much larger research panels with much less friction and at a much lower cost. Any easy user journey We had to bear in mind that many users might not have used virtual reality before. We were able to embed the VR Media directly into the same page as the questionnaire leading to a smooth frustration free experience. 5 different 360 videos Each ‘respondent’ (consumer doing the research) was given one of five different 360 videos as a stimulus. We used CGI to subtly alter the point of sale in each video, if you watch the 360 video edit here you can see all 5 videos edited together so you can see how each of the research videos was slightly different. The...