by tompainter | May 25, 2018 |
National Secular Society Faith Schools Highlighting the issues Having already made the National Secular Society’s 150th anniversary video in 2017, the organisation approached this year to make an animation about faith schools. The purpose was to highlight the issues of faiths schools and how they impact their communities. The National Secular Society want to make clear the amount of discrimination inherent in the faith schools system. Getting personal The topic of faith schools is a very human story about an issue that people feel very passionate about. With this being the case, rather than using computer software such as photoshop or illustrator to create the assets, we approached this in a more human way. We hand drew the characters, buildings, school signs and all the other assets needed for the animation. This method allowed us to create charming imperfections in the art work that computers would lack. The result Everyone involved was really pleased with the result, a dynamic and educational video that explains the issues that are ingrained within the faith school system with a warm, hand drawn aesthetic that complements the important story being told. Similar Projects Circle Health TMPW AAbot Augmented Reality Buhler Sorting Machine Explainer BBC Doodlebugs NSS Faith Schools Sony Eyepet Augmented Reality The World in Your Hands mCommerce TIPPS Ear Plugs Brugal Rum Talk to a Doctor Aqua Card Duracell Professional IRIS Explainer MONK DBG Truchet Skillsoft Systagenix Bacardi NCP Animated Customer Journey Blackberry Bertie’s Blanket Action Man NCP Nuance Pixar Euro Pixels Vodafone Freebee Gadget Buddy Flex Pollock Pixar Render Farm Decca Records LV= Mazda Qatargas Honda NCP Christmas 2012 MotorStorm Verizon Ninjas Capital FM Virgin Trains...
by tompainter | Dec 3, 2015 |
IRIS Explainer Video Mixed media animated explainer A taxing issue IRIS, one of the UK’s leading providers for business accountancy software, came to us with a brief to create an explainer video that incorporated both live action and 2D animation. The video would need to clearly explain how to use their accountancy software in an engaging way. Planning the shoot It was more important than ever that we produced a highly detailed storyboard for this project, as not only would we be creating animated scenes but we would also be undertaking a live action shoot. This meant that not only did we need to know exactly what we would be producing digitally but also details about each shot we would be filming. Visually engaging One of our biggest problems in the planning process was how we would actually be able to visually explain each concept of the IRIS software. We found that metaphors, for example a tape measure representing a tailored service, really helped to make the concepts more understandable to the viewer. Animation meets live action We believe that animation and live action compliment each other perfectly. Our expertise in lighting came in extremely handy when it came to shooting the footage as it was crucial that the lighting on the day was exactly right, especially whilst filming IRIS’ product director, Steve Cox. Branded results The finished video professionally showcases the IRIS brand, using actual footage of the company enhanced by our 2D animation. We also incorporated the brand’s colours, which resulted in a clear, bespoke and engaging explainer video. Similar Projects Circle Health September 13, 2022 TMPW AAbot Augmented Reality December 3, 2019 Buhler Sorting Machine Explainer July 18, 2018 BBC Doodlebugs July 2,...
by tompainter | Jul 15, 2015 |
Skillsoft Sales explainer video Visual communication Skillsoft needed our help to create a promotional motion graphic that would help explain to potential customers what they were able to offer in order to improve learning and development programs. Explain yourself This video is an excellent example of just one of the styles we are able to use to bring informative content to life and create effective explainer videos. These videos are a great tool for visual learning, the clean and simple style has no unnecessary or distracting details which allows for a clear communication of the overall message. Similar Projects Circle Health September 13, 2022 TMPW AAbot Augmented Reality December 3, 2019 BBC Doodlebugs July 2, 2018 NSS Faith Schools May 25, 2018 Sony Eyepet Augmented Reality May 30, 2017 The World in Your Hands May 6, 2016 mCommerce May 5, 2016 TIPPS Ear Plugs April 20, 2016 Brugal Rum April 6, 2016 Talk to a Doctor April 5, 2016 Aqua Card March 14, 2016 Duracell Professional February 4, 2016 IRIS Explainer December 3, 2015 MONK DBG September 15, 2015 Truchet August 11, 2015 Skillsoft July 15, 2015 Systagenix July 11, 2015 Bacardi July 5, 2015 NCP Animated Customer Journey July 3, 2015 Blackberry July 1, 2015 Bertie’s Blanket June 29, 2015 Action Man June 24, 2015 NCP June 22, 2015 Nuance June 21, 2015 Pixar Euro Pixels June 20, 2015 Vodafone Freebee June 18, 2015 Gadget Buddy June 18, 2015 Flex June 11, 2015 Pollock June 10, 2015 Pixar Render Farm June 8, 2015 Decca Records June 4, 2015 LV= May 11, 2015 Mazda May 7, 2015 Qatargas May 5, 2015 Honda May...
