Vodafone – Freebee

Extreme brand character animation

A big audience

Vodafone were sponsoring Capital FM’s 2013 Summertime Ball and needed a fun advertisement that could be shown on the big screens during the concert at London’s O2 Arena.

Let us beegin

As this would be played to thousands of people during the intermissions we felt it was important to make sure our animation was as entertaining as possible. We came up with the idea that our bee could be bungee jumping, as the fast paced action would be eye catching to the audience. We wanted our little bee to add some humour to the event and so animated him with a very human like look of terror.

Brand character

This is an excellent example of our brand character service, and shows how we are able to develop and animate a character in any scenario! If you are interested in learning more about this please check out our Character Design service.