IRIS Explainer Video
Mixed media animated explainer
A taxing issue
IRIS, one of the UK’s leading providers for business accountancy software, came to us with a brief to create an explainer video that incorporated both live action and 2D animation. The video would need to clearly explain how to use their accountancy software in an engaging way.
Planning the shoot
It was more important than ever that we produced a highly detailed storyboard for this project, as not only would we be creating animated scenes but we would also be undertaking a live action shoot. This meant that not only did we need to know exactly what we would be producing digitally but also details about each shot we would be filming.
One of our biggest problems in the planning process was how we would actually be able to visually explain each concept of the IRIS software. We found that metaphors, for example a tape measure representing a tailored service, really helped to make the concepts more understandable to the viewer.
Animation meets live action
We believe that animation and live action compliment each other perfectly. Our expertise in lighting came in extremely handy when it came to shooting the footage as it was crucial that the lighting on the day was exactly right, especially whilst filming IRIS’ product director, Steve Cox.
The finished video professionally showcases the IRIS brand, using actual footage of the company enhanced by our 2D animation. We also incorporated the brand’s colours, which resulted in a clear, bespoke and engaging explainer video.