Photo realistic water droplets
Bigman was commissioned by Highland Spring to create an image for their ‘Greatest British Bottled Water’ campaign. The illustration they needed was of scattered, photo realistic water droplets that could be used as a background for their promotion.
It was important that our work was synonymous with the well established branding of Highland Springs. A vital element of this was the colour scheme. The famous purple colour appears on all of their products and marketing so this had to be incorporated into our work.
Photographing water can be extremely difficult but CGI gives us the freedom to manipulate it in anyway we like. We are free to chose the elements of reality that we like, such as the way water refracts light, but contrast that with stylised features that wouldn’t be possible in real life, such as heart shaped water droplets!