by Sophie Osinski | Sep 12, 2022 | Animation Process, Blog
9 tips and tricks for 3D Character Design 9 tips and tricks About this article We recently created a 3D animation for Circle Health, you can read the full case study HERE. We were tasked with creating 3x 3D characters to represent Circle’s staff for a recruitment campaign. The characters came out nice so we thought this would make an excellent and bang up to date (2022) article looking at how we actually make our characters at Bigman. Make a good plan The first thing to do for good character design is to figure out who our characters are. In this case we decided that fun, dynamic and energetic were the traits we wanted our characters to embody. They had to be funky and built to dance! BE your audience Celebrate the differences Humans are incredibly diverse, with many different languages, cultures, nationalities, ethnicities, sexualities, genders, ages, abilities, body shapes etc. Modern brands need to reflect the diversity of their customers, of course this is a moral imperative, but it also makes great business sense as you don’t want to alienate certain demographics of your audience. Inclusive character design As character designers, we often abstract certain character elements/traits so as to make our characters more suitable for everyone, we kicked off the design process by ignoring any details, and just exploring some quite crazy body proportions to see what we liked. Throw EVERYTHING at the wall… see what sticks Experimentation We took a few of our favourite body shapes we had been playing with and started to work into them with some details specific to our healthcare client’s...
