by tompainter | Mar 30, 2016 | Blog, Brighton Creatives
Here at Bigman our passion for art is not just limited to animation and CGI. We are based in the heart of Brighton’s creative hub and are surrounded by inspiring artists. We wanted to celebrate this and launch a new series on our blog, #BrightonArtists, sharing with you some of our favourite local artists that we would love to collaborate with! We’re starting our feature off with a bang and would like to introduce you to the talented Mia Underwood, local artist, author and creative mother. Mia creates work in a diverse range of styles and mediums, from unique needle felted pieces to spray painted murals. Her work can be spotted at The Specky Wren, and in independent boutiques and cafes throughout Brighton. She is inspired by her creative family and Danish folk art roots. One of our favourite styles of yours is needle felting, please could you tell us how your felted friends series came about? I was curating an artist open house in Brighton called Into The Woods in 2010. I had some of my needle felted animals for sale including a scene of dogs playing poker, which was used for a window display for a boutique in Brighton called Florentin. An editor from Making magazine had seen my work at my open house and wanted me to create a step-by-step tutorial “How to Make a Needle Felted Sparrow”. Then, a few months later after the issue came out, CICO Books saw the article and got in contact with me, asking if I would like to do a “How to make” needle felted animals book with them....
by tompainter | Mar 2, 2016 | Animation Process, Blog, FAQs
These days branding is much more than just a logo on your website and office stationary. A great way to think about it is how people talk about you when you’re not there. If you are thinking of commissioning an animation for a future campaign, here are some tips that will ensure that the finished product best represents your brand. 1. Use your brand colours A colour scheme is the most common way to visually communicate a brand, and any animation you produce should clearly reflect your brand colours. If you already have a brand guidelines document you can pass this onto your animation studio to help them understand who you are. 2. Choose a unique medium A particular style can become associated with your brand so choosing one that is unique will help to develop your branding. The more distinctive the medium used in your campaign the more of an edge you will have over your competitors. For example using a traditional craft can help your campaign to stand out, and if you can find one that has never been used before you will be able to create something completely unique and bespoke. Mediums that have often been seen as old fashioned such as knitting, needle felting or wicker crafting are great examples of techniques that are ripe for reinvention and could be used to add a human and quirky feel to a campaign. 3. Use music to engage your audience Music is well known for creating emotional responses in people and when used cleverly in a campaign audio can help to trigger these feelings with your audience. This can then help to boost your company’s branding by...
